Cho, Vincent
      Towards using knowledge discovery techniques in database marketing for the tourism industry / Vincent Cho, Paul Leung.

KST: 363; KST: 712
* marketing u turizmu - posebna pitanja * turistička statistika - teorija i metododološki problemi
* znanstveni članak
* database marketing * data mining * tourism

* marketing in tourism - specific issues * tourism statistics - theory and methodological problems

1. Leung, Paul


U: Journal of quality assurance in hospitality & tourism. Vol. 3 (2002), No. 3-4. - 109-131.

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