Kim, Kakyom
Activity preferences of Asian international and domestic American universitary students : an alternate basis for segmentation / Kakyom Kim, Giri Jogaratnam. - 2003.
* znanstveni članak
* activity preferences * students * segmentation * factor analysis * cluster analysis
1. Jogaratnam, Giri
U: Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 3. - 260-270.