Building events into destination branding : insights from experts / Leo Jago...[et al.]. - 2003.

KST: 81-19; KST: 3321; KST: 4222
* manifestacijski turizam * destinacija * image
* znanstveni članak
* event planning * event leveraging * destination branding * co-branding

* event tourism * destination * image

1. Jago, Leo
2. Chalip, Laurence
3. Brown, Graham
4. Mules, Trevor
5. Ali, Shameem


U: Event management : an international journal. Vol. 8 (2003), No. 1. - 3-14.

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