Louvieris, Panos
      Managing customer behaviour dynamics in the multi-channel e-business environment : enchancing customer relationship capital in the global hotel industry / Panos Louvieris, John Driver, Jan Powell-Perry.

* znanstveni članak
* customer behavior * e-business * multi-channel * relationship

1. Driver, John
2. Powell-Perry, Jan


U: Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 2. - 164-173.

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