Sign.: X-658.8
Heskett, James L.
The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value / James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger. - New York : The Free Press, 1997. - XVII, 301 str. ; 24 cm
ISBN 0-684-83256-9.
UDK: 658.8
* business * services
1. Sasser, W. Earl
2. Schlesinger, Leonard A.
Inv. br.: 2003/049