Christou, Evangelos
      Guest loyalty likelihood in relation to hotels' corporate image and reputation : a study of three countries in Europe / Evangelos Christou. - 2003.

KST: 3223-1-1; KST: 4222
* ponašanje potrošača * image
* znanstveni članak

* consumer behaviour * image
* guest loyalty likelihood * hotel corporate image * corporate reputation

U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 10 (2003), No. 3-4. - 85-99.
Vol. 10 (2003), No. 3-4