Morais, Duarte B.
      An examination of the relationships established between a whitewater rafting provider and its male and female customers / Duarte B. Morais, Traci Zillifro.

KST: 81-23-4-1; KST: 31
* turizam u divljini * istraživanje tržišta
* znanstveni članak

* wildlife tourism * market research
* relationship marketing * gender segmentation * resource theory

1. Zillifro, Traci


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 10 (2003), No. 1-2. - 137-150.

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