Mundt, Jörn W.
      The branding of myths and the myths of branding : some critical remarks on the "branding" of destinations / Jörn W. Mundt. - 2002.

UDK: 338.488; 338.487:659.1 (569.45)

KST: 3321; KST: 4222
* destinacija * image
* znanstveni članak * review

* destination * image
* branding * destination 'branding' * traditional destinations * synthetic destinations

U: Tourism : an international interdisciplinary journal. Vol. 50 (2002), No. 4. - 339-348.

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