Sign.: X-658.8
Gronoos, Christian
     Service management and marketing : a customer relationship management aproach / Christian Gronroos. - 2nd ed. - Chichester : John Wiley and sons, 2000. - X, 394 str. ; 24 cm
ISBN 0-471-72034-8.

UDK: 658.8

* knjiga

* service industries * marketing * customer services * customer relationship management (CRM)

Inv. br.: 2003/011

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