Wong, Kevin K.F.
      Predicting hotel choice decisions and segmenting hotel consumers : a comparative assessment of a recent consumer based approach / Kevin K. F. Wong, Lam Chi-yung. - 2001.

KST: 4221-2; KST: 31
* odluke * istraživanje tržišta
* znanstveni članak

* decisions * market research
* hotel attributes * conjoint model * consumer choice behavior * benefit segmentation * preference structure

1. Chi-yung, Lam


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 1. - 17-33.

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