Sign.: 4, M
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 9 (2002), No. 3-4.
Inv. br.: č2002/036-3-4
Segmenting overseas British holidaymakers by personal values, 5-15.
- Sensation seeking and tourist behavior, 17-33.
- Segmentation of travelers based on environmental attitudes, 35-49.
- The importance of selling abilities in corporate hospitality sales to sorporate customers, 51-66.
- Segmenting golfers by their attitudes toward food and beverage service available during play, 67-82.
- Heavy spenders, medium spenders, and light spenders of Japanese outbound pleasure travelers, 83-106.
- An extended application of importance-performance analysis, 107-125.
- Online auctions: dynamic pricing and the lodging industry, 127-140.
- Exploring developments in Web based relationship marketing within the hotel industry, 141-159.
- eMarketing: restaurant websites that click, 161-178.