Targeting seniors through the language of tourism, 5-35.
The depiction of seniors in hotel and motel television commercials, 37-49.
Importance and dimensionality of senior motorcoach traveler choice attributes, 51-70.
An empirical analysis identifying resort market demands: implications for the human resource development of employees, 71-84.
Is the lodging industry serving the needs of mature consumers? : a comparison of mature travelers' and lodging managers' perceptions of service needs, 85-96.
Personal values and media usefulness of mature travelers, 97-112.
Whither the mature market: an empirical examination of the travel motivations of neo-mature and veteran-mature markets, 113-130.
Examining travel preferences of older Canadian adults over time, 131-145.
Determinants of travel mode choice of senior travelers to the united States, 147-168.