Journal of travel & tourism marketing OTPIS 2021. Vol. 5 (1996), No. 3
Leisure market segmentation: an integrated preferences/constraints-based approach
, 161-185.
Conjoint analysis of downhill skiers used to improve data collection for market segmentation
, 187-206.
Performance-importance analysis of escorted tour evaluations
, 207-223.
Importance-performance and segmentation: where do we go from here?
, 225-240.
The respondent specific method: a new approach to conversion research
, 241-252.
A new direction
, 253-263.
The effects of exchange rate, income and habit on Japanese travel to Canada
, 265-275.
International students' travel characteristics: an exploratory study
, 277-283.