Journal of vacation marketing : an international journal. Vol. 5 (1999), No. 3
Inv. br.: č1999/034-3
Branding a state from features to positioning: making it simple?, 217-226.
- Destination branding, niche marketing and national image projection in Central and Eastern Europe, 227-237.
- Branding the package holiday - the role and significance of brands for UK air tour operators, 238-252.
- Consumer0s evaluation of a new product bearing a familiar name: an exploratory study on brand equity extensions in the hospitality industry, 253-262.
- Tourism destination brands and electronic commerce: towards synergy?, 263-275.
- Brand Western Australia: a totally integrated approach to destination branding, 276-289.
- Travel and tourism companies: global brands, 290-295.
- Second International Tourism, Travel and Leisure Advertising Festival, 296-297.