'Mood marketing' - the new destination branding strategy: a case study of 'Wales' the Brand, 215-229.
The art and science of conducting economic impact studies, 230-254.
Evaluation through performance and reliability: marketing China's travel agencies, 255-264.
Service attributes of travel agencies: a comparative perspective of users and providers, 265-281.
The role of tour operators' promotional material in the formation of destination image and consumer expectations: the case of the People's Republic of China, 282-297.
German and British tourists' perceptions of African, Latin American and Caribbean travel destinations, 298-310.