Journal of vacation marketing : an international journal. Vol. 3 (1997), No. 2
Inv. br.: č1997/001-2
Segmenting travellers from the Netherlands by travel arrangements
, 107-122.
Managing the tourist destination's image
, 123-131.
Frequent flyer programmes: where East meets West - the Cathay Pacific case study
, 132-149.
Marketing practice and opportunities in the tour operators' senior travel market: beyond bowling and ballroom dancing
, 153-163.
The use of technology in hotel marketing
, 164-169.
Competitive advantage in the hotel industry - success through differentiation
, 170-173.