Journal of vacation marketing : an international journal. Vol. 2 (1996), No. 4
Inv. br.: č1996/009-4
Holiday destinations: modelling vacationers' preferences
, 299-314.
Identifying, measuring and responding to different market segments: price determination in air transport
, 315-325.
Relationship marketing: a new paradigm for the travel and tourism sector?
, 326-333.
Segmenting the Netherlands' pleasure travel markets by expenditures
, 334-345.
Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure images used in the marketing of Ireland, Scotland and Wales
, 346-365.
Key issues surrounding price-based marketing of breaks and holidays in the UK travel sector
, 367-372.
The trends of China's outbound travel to Hong Kong and their implications
, 373-381.