Journal of vacation marketing : an international journal. Vol. 2 (1996), No. 1
Inv. br.: č1996/009-1
Soft amenity attribute preferences of resort vacationers
, 11-21.
Evaluating vacation destination brochure images: the case of local authorities in Wales
, 23-38.
Time-series analysis of German outbound travel patterns
, 39-52.
Managing yield: a marketing perspective
, 55-62.
How to develop a strong hotel branding strategy with a weak branding budget
, 63-66.
Restructuring a tourist industry to attract the British visitor: an examination of tourism marketing pressures in the Cherbourg peninsula
, 67-75.
Methods used by airlines to determine ticket prices
, 79-85.