The application of smart cards in hotels, 223-230.
Personality, motivation and service quality factors as predictors of hospitality industry employee career anchors, 231-247.
The frequent flyer mess - a comparison of programmes in the USA and Europe, 248-256.
The UK ski holiday market, 259-264.
Are theme parks solid business propositions?, 265-272.
The use of Census data for target marketing - the way forward for the tourism industry, 273-280.
Japanese tourism: how a knowledge of Japanese buyer behaviour and culture can be of assistance to British hoteliers in seeking to develop this valuable market, 281-288.
The Information Superhighway: highway or broken promises?, 291-300.