Virtual reality: a new horizon for the tourism industry, 125-135.
The effective marketing of small-scale tourism enterprises through national structures: lessons from a two-way comparative study of farm tourist accommodation in the United Kingdom and New Zealand, 137-153.
Visitor-directed helping styles, service quality ideals and tourism impact judgments among potential tourist/hospitality industry employees, 154-169.
Marketing cultural tourism in Europe, 173-180.
Short- and long-term business development for travel agents, 181-189.
Marketing a theme park: Efteling, 190-194.
From Canberra to Oriana: a ť200 million investment in the identification and management of brand values, 195-201.