Journal of vacation marketing : an international journal. Vol. 1 (1994), No. 1
Inv. br.: č1995/088-1
Successful tourism policies in the European Union, 11-27.
- Japanese tourists' perceptions of their tour guides: Australian experience, 28-40.
- Deployment of computer networls in leisure-packaged tour marketing in the United States, 43-60.
- Developing corporate business for hotels through conferences and exhibitions, 61-69.
- Market research for heritage attractions, 70-74.
- Customer retention: a strategy for travel agents, 75-80.
- Travel journalists' requirements on press trips: how tourism boards, airlines and hotels can achieve best value for money, 81-87.
- The role of customer databases in package tour development, 88-92.
- Emerging technologies and their impact on travel distribution, 95-103.