Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 3
Inv. br.: č2000/106-3
Investigating the use of advertising for communicating a hotel's strategic assets
, 23-37.
The role of the internal reference price in the perception of the sales price: an application to the restaurant's services
, 3-22.
Customer retention and loyalty in the independent mid-market hotel sector: a United Kingdom perspective
, 39-54.
When does mood matter? An examination of two types of hospitality service encounters
, 55-65.
Examining Asian outbound travelers' consumption patterns after the 1997 Asian economic crisis
, 67-80.
A trend analysis of vacationing and its impacts on resort marketing
, 81-90.