National tourism organizations: a promotional plans framework, 103-119.
Some industry happenings that can affect hospitality and leisure marketing, 121-123.
Challenges for China's state-run hotels: a marketing perspective, 29-46.
An exploratory study of the relationship between human values and information sources within a tourism framework, 3-28.
The role of royalty rates in determining monitoring costs of restaurant franchise contracts: an agency theory perspective, 47-61.
Investing in customer equity: using technology to build your frequent diner programs, 63-74.
Improving the strategy selection process: the strategic analysis questioning sequence, 75-102.