An empirical investigation into the effectiveness of informational versus transformational advertising in leisure service industries, 15-37.
Internationalizing LODGSERV as a measurement tool: a pilot study, 39-55.
Market signaling in the hospitality industry, 5-14.
Defining competitive sets of hotel brands through analysis of customer brand switching, 57-91.
The relationship of destination selection attributes to psychological, behavioral and demographic variables, 93-109.