Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 2 (1994), No. 1
Inv. br.: č2000/070-1
Marketing implications of the threshold approach to yield management
, 27-41.
Hospitality and leisure/recreation: towards an understanding of an emerging partnership serving the tourism industry
, 43-54.
Southern Europe as a tourist destination to the folks from down under: the case of Greece
, 5-26.
Determinants of the components of a state's tourist image and their marketing implications
, 55-69.
Marketing
, 77-79.
The management and marketing of services
, 80-82.
Tourism marketing: service and quality management perspective
, 83-84.
The lodging and food service industry
, 85-86.