Imrie, Russell
Customer retention and loyalty in the independent mid-market hotel sector: a United Kingdom perspective / Russell Imrie, Alan Fyall.
KST: 3223-1-1; KST: 2221; KST: 1024GB
* ponašanje potrošača, potrošači * hotelijerstvo * Velika Britanija
* znanstveni članak
* consumer behaviour, consumers * hotel industry * United Kingdom
* customer retention * customer loyalty * independent hotels * mid-market hotels * United Kingdom * tourism
1. Fyall, Alan
U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 3. - 39-54.