Investigating the use of advertising for communicating a hotel's strategic assets / Aviad A. Israeli ... [et al.]. - 2000.

KST: 662-1; KST: 2221
* prospekti, brošure, leci, turistička promocija i informiranje - vrste i instrumenti * hotelijerstvo
* znanstveni članak

* prospects, brochures, leaflets, tourism publicity and information - forms and instruments * hotel industry
* advertising * strategic assets * competitive advantage * hospitality

1. Israeli, Aviad A.
2. Adler, Nicole
3. Mehrez, Abraham
4. Sundali, James A.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 3. - 23-37.

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