Challenges for China's state-run hotels: a marketing perspective / Liping A. Cai ... [et al.].

KST: 2221; KST: 361; KST: 1043
* hotelijerstvo * marketing u turizmu - općenito * Istočna Azija i Pacifik
* znanstveni članak

* hotel industry * marketing in tourism - general * East Asia and the Pacific
* China * hotel development * marketing * pricing policy

1. Cai, Liping A.
2. Zhang, Lili
3. Pearson, Thomas E.
4. Bai, Xiucheng


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1. - 29-46.

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