King, Brian
      A societal marketing approach to national tourism planning: evidence from the South Pacific / Brian King, Michael McVey, David Simmons.

KST: 363-1; KST: 1043
* marketinški planovi, marketing u turizmu - posebna pitanja * Istočna Azija i Pacifik
* znanstveni članak

* marketing plans, marketing in tourism - specific issues * East Asia and the Pacific

1. Simmons, David


U: Tourism management : research - policies - practice. Vol. 21 (2000), No. 4. - 407-416.

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