Morgan, Michael S.
      Defining competitive sets of hotel brands through analysis of customer brand switching / Michael S. Morgan, Chekitan S. Dev. - 1994.

KST: 3223-1-1; KST: 2221
* ponašanje potrošača, potrošači * hotelijerstvo
* znanstveni članak

* consumer behaviour, consumers * hotel industry

1. Dev, Chekitan S.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 2 (1994), No. 2. - 57-91.

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