Tepeci, Mustafa
Increasing brand loyalty in the hospitality industry / Mustafa Tepeci. - 1999.
KST: 3223-1-1
* ponašanje potrošača, potrošači
* znanstveni članak
* consumer behaviour, consumers
* brand extension * brand loyalty * hospitality
U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 11 (1999), No. 5. - 223-229.