Jago, Leo K.
      Consumer perceptions of special events: a multi-stimulus validation / Leo K. Jago, Robin N. Shaw.

KST: 81-29; KST: 4221
* motivacije
* znanstveni članak

* motivations
* special event attributes * consumer perspective * convergent validation

1. Shaw, Robin N.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 8 (1999), No. 4. - 1-24.

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