Appiah-Adu, Kwaku
      Marketing culture and business performance in the airline industry / Kwaku Appiah-Adu, Alan Fyall, Satyendra Singh. - 1999.

KST: 2254; KST: 363; KST: 432
* zračni promet * marketing u turizmu - posebna pitanja * turizam i kultura, umjetnost
* znanstveni članak

* air transportation * marketing in tourism - specific issues * tourism and culture, arts
* marketing culture * customer satisfaction * customer retention * airline firms

1. Fyall, Alan
2. Singh, Satyendra


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 8 (1999), No. 3. - 47-70.

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