Hall, Derek
      Destination branding, niche marketing and national image projection in Central and Eastern Europe / Derek Hall. - 1999.

* znanstveni članak

* branding * niche marketing * image * Central and Eastern Europe

1.


U: Journal of vacation marketing : an international journal. Vol. 5 (1999), No. 3. - 227-237.
Vol.  5 (1999), No. 3