Nickerson, Norma P.
      Branding a state from features to positioning: making it simple? / Norma P. Nickerson, R. Neil Moisey.

* znanstveni članak

* branding * destination-specific icons * features * market clusters * positioning

1. Moisey, R. Neil


U: Journal of vacation marketing : an international journal. Vol. 5 (1999), No. 3. - 217-226.

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