Callan, Roger J.
      Hotel guest history as the foundation for database marketing: embracing a pilot survey of UK hotels / Roger J. Callan, Andrea Teasdale.

* znanstveni članak

* database marketing * guest history * guest history system * UK hotels * one-to-one marketing

1. Teasdale, Andrea


U: Journal of vacation marketing : an international journal. Vol. 5 (1999), No. 2. - 140-153.

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