McCleary, Ken W.
      Personal values as a base for segmenting international markets / Ken W. McCleary, Bianca M. Choi. - 1999.

KST: 31; KST: 4221
* istraživanje tržišta * motivacije
* znanstveni članak

* market research * motivations
* business travelers * personal values * selection criteria * Korea * United States * hotels

1. Choi, Bianca M.


U: Tourism analysis : an interdisciplinary journal. Vol. 4 (1999), No. 1. - 1-17.

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