Appiah-Adu, Kwaku
      Marketing effectiveness and business performance in the hotel industry / Kwaku Appiah-Adu, Alan Fyall, Satyendra Singh.

KST: 363; KST: 2221
* marketing u turizmu - posebna pitanja * hotelijerstvo
* znanstveni članak

* marketing in tourism - specific issues * hotel industry
* marketing effectiveness * business performance * hotels * UK

1. Fyall, Alan
2. Singh, Satyendra


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (1999), No. 2. - 29-55.

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