Bowen, John T.
      Market segmentation in hospitality reserach: no longer a sequential process / John T. Bowen.

KST: 31
* istraživanje tržišta
* znanstveni članak

* market research
* hospitality industry * market segmentation * research * tourism

U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 10 (1998), No. 7. - 289-296.

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