Baloglu, Seyhmus
      Overlapping product-benefit segments in the lodging industry: a canonical correlation approach / Seyhmus Baloglu, Pamela Weaver, Ken W. McCleary. - 1998.

KST: 31
* istraživanje tržišta
* znanstveni članak

* market research
* brand loyalty * hotels * segmentation * travel

1. Weaver, Pamela
2. McCleary, Ken W.


U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 10 (1998), No. 4. - 159-166.

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