McDougall, Gordon
      The effectiveness of recovery strategies after service failure: an experiment in the hospitality industry / Gordon McGougall, Terrence Levesque.

KST: 363
* marketing u turizmu - posebna pitanja
* znanstveni članak

* marketing in tourism - specific issues

1. Levesque, Terrence


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 5 (1998), No. 2-3. - 27-49.

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