Buttle, Francis
      Hotel marketing strategy and the theory of reasoned action / Francis Buttle, Bungkwon Bok.

Naslov katalogizatora:
* Strateški marketing u hotelijerstvu

* znanstveni članak

* business travel * consumer attitudes * hotels * marketing strategy * service quality

1. Bok, Bungkwon


U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 8 (1996), No. 3. - 5-10.

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