Wicks, Bruce E.
      The cost-accuracy trade-off: testing the utility of nonprobability samples in tourism marketing research / Bruce E. Wicks, Cheryl K. Baldwin.

KST: 361; KST: 31
* marketing u turizmu - općenito * istraživanje tržišta
* znanstveni članak

* marketing in tourism - general * market research
* nonprobability sample * intercept survey * ballot box

1. Baldwin, Cheryl K.


U: Tourism analysis : an interdisciplinary journal. Vol. 2 (1997), No. 1. - 1-8.

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