Sheppard, Anthony G.
      The sequence of factor analysis and cluster analysis: differences in segmentation and dimensionality through the use of raw and factor scores / Anthony G. Sheppard.

KST: 722; KST: 31
* društveno-ekonomsko planiranje, prognoziranje i trendovi - metode i instrumenti * istraživanje tržišta
* znanstveni članak

* social and economical planning and forecasting, trends - methods and instruments * market research
* factor analysis * cluster analysis * segmentation * scale development * factor-cluster * cluster-factor * dimensionality

U: Tourism analysis : an interdisciplinary journal. Vol. 1 (1996), No. 1. - 49-57.

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