Summer, John R.
      Investigating the value and application of guest history and computerized reservation systems as marketing tools in the UK hotel sector / John R. Summer, Tania Sellars.

KST: 2221; KST: 731; KST: 1024GB
* hotelijerstvo * rezervacijski i distribucijski sustavi * Velika Britanija
* stručni članak

* hotel industry * reservation and distribution systems * United Kingdom
* computer systems * marketing * reservation systems * selling

1. Sellars, Tania


U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 4. - 180-181.

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