Stone, Merlin
      Frequent flyer programmes: where East meets West - the Cathay Pacific case study / Merlin Stone, Ron Mathison, Dania Spier. - 1997.

* znanstveni članak

* air miles * customer loyalty * customer reservation systems * frequent flyer programmes (FEP) * incentives * mileage * relationship marketing * service differentiation

1. Mathison, Ron
2. Spier, Dania


U: Journal of vacation marketing : an international journal. Vol. 3 (1997), No. 2. - 132-149.

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