Dingle, David
      From Canberra to Oriana: a ť200 million investment in the identification and management of brand values / David Dingle, Graham Harding. - 1995

* znanstveni članak

* repeat purchase * ship brand * cruise line brand * 'Hard' attribute * 'Soft' experience * security * adventure

1. Harding, Graham


U: Journal of vacation marketing : an international journal. Vol. 1 (1995), No. 2. - 195-201.

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