van Assendelft de Coningh, Reinoud
      Marketing a theme park: Efteling / Reinoud van Assendelft de Coningh

* znanstveni članak

* theme parks * Efteling * Euiro-Disney * segmentation marketing * joint promotions

U: Journal of vacation marketing : an international journal. Vol. 1 (1995), No. 2. - 190-194.
Vol.  1 (1995), No. 2