van Assendelft de Coningh, Reinoud
Marketing a theme park: Efteling / Reinoud van Assendelft de Coningh
* znanstveni članak
* theme parks * Efteling * Euiro-Disney * segmentation marketing * joint promotions
U: Journal of vacation marketing : an international journal. Vol. 1 (1995), No. 2. - 190-194.