Donaghy, Kevin
      Managing yield: a marketing perspective / Kevin Donaghy, Una McMahon. - 1996.

* znanstveni članak

* yield management * yield marketing * hotel profitability * accommodation * segmentation * revenue maximisation

1. McMahon, Una


U: Journal of vacation marketing : an international journal. Vol. 2 (1996), No. 1. - 55-62.

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