Zhou, Zongging
      A different approach to measuring the effectiveness of brochures in destination marketing / Zongging Zhou.

Naslov katalogizatora:
* Mjerenje učinkovitosti turističkih brošura u marketinu destinacije

KST: 662-1
* prospekti, brošure, leci, turistička promocija i informiranje - vrste i instrumenti
* referat na skupu

* prospects, brochures, leaflets, tourism publicity and information - forms and instruments
* brochure * marketing * promotion

U: It's showtime for tourism: new products, markets and technologies : Twenty-seventh annual conference. June 16-19, 1996, Bally's Las Vegas Hotel, Las Vegas, Nevada. - Lexington : Travel and Tourism Research Association, 1996. - ISSN k97-069. - , 351-358.

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